När släpps ikea jul 2017

Švedski gigant predstavio je novi katalog koji, kao i svake godine, donosi pregršt noviteta, ideja i inspirativnih rješenja za ljubitelje interijera.

Novi je IKEA katalog inspiriran svakodnevicom, a tristotinjak stranica donosi nekoliko tisuća proizvoda, od ukrasa za dom i sitnih komada namještaja pa sve do gotovih kuhinja, kupaonskih elemenata i sanitarija, te bijele tehnike.

Dok čekate da tiskano izdanje stigne na vaša vrata, IKEA-in ovogodišnji katalog možete pogledati i online.

Inače, IKEA-in je katalog doživio čak tri puta veći broj izdanja od Biblije, a tiska se od godine. U nešto više od pola stoljeća, godišnje je IKEA-ino izdanje steklo vjernu, gotovo fanatičnu publiku koja strpljivo iščekuje kraj ljeta. Tada obično katalog dolazi na kućna vrata, ali i online.

Koliko je katalog moćan alat  u rukama švedskog giganta govori i činjenica da na ovu publikaciju odlazi i do 70 posto marketinškog budžeta.

It&#;s that time of the year igen. The new IKEA catalogue is out. For a lot of us it kind of feels like Christmas morning as you get to unpack and enjoy all those new things. Between August you can expect to find the lookbook on your doormat. It is in fact the world&#;s largest publication with globally million copies that appear in 48 countries in 32 languages.

So, what&#;s new?

1. Different catalogue. The catalogue is different from other years. IKEA chose to make it more like a magazine with more editorial features about the designs and designers.
2. The Kitchen. The catalog focuses this year on the kitchen. Besides new kitchens, kitchen tools, and tableware, they also introduce new products in their food assortment like e.g. the pulled salmon sandwich.
3. Bike. IKEA introduces the SLADDA bicycle
4. Collaborations. IKEA teams up with renowned design brands. Dutch designer Piet Hein Eek is introducing the JASSA collection in and a limited design collection INDUSTRIELL in Collections in collaboration with Danish design brand HAY, and British designer Tom Dixon are also expected to appear in summer
5. New design talent. IKEA also continues to create

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